There are some products and activities that are recession-proof (or non-cyclical). No matter how poor you are, you will always buy toilet paper, diapers, and tampons and you won't stop eating, drinking, and smoking.
Sex is another one of those activities. People love to do it. It’s also the cheapest form of entertainment and exercise. But not only is sex non-cyclical, it might be counter-cyclical. In other words, there's evidence that the sex business is growing.
Drug companies and pharmacies have warned investors that patients are increasingly splitting pills and skipping doses. But, as always, there are outliers. Pfizer says Viagra sales are up 13%. Eli Lilly says Cialis is up 21%.
Church and Dwight says sales of Trojan condoms and First Response pregnancy tests are up. Johnson & Johnson told us that their women’s personal health products category grew thanks to a spike in KY jelly products.
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